The major difference is it’s intended not for users to get sucked down the rabbit hole of endless pinning and scrolling, according to the press release, but as a tool for users to curate only the content that speaks to their interests. On the surface, Google Keen looks like a stripped-down version of Pinterest. We worked in close collaboration with a team at Google called People and AI Research (PAIR), dedicated to human-centered machine learning systems, to develop this experiment. To explore this idea further, four colleagues and I created a new experiment called Keen as part of Area 120, Google’s workshop for experimental projects. ![]() And once we did, we found that collecting related ideas, links and resources together gave us a way to spend more time on our shared passions in real life. It was powerful to tell each other what we wanted to spend more time on. ![]() ![]() What is Google Keen?Īdams explained how he came up with the idea for Keen when he and his wife realized they were spending hours scrolling through social media without accomplishing anything productive: With Keen, users (and marketers) have the opportunity to get hyper-focused on a topic and curate only the most relevant and most valuable content for it. of every other social media platform out there, which does everything in their power to keep you scrolling, reading, sharing, or pinning. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count.”Īs you add search terms and curate content, Keen uses AI and machine learning to suggest only the content you’d really be interested in, so you can focus only on the projects that matter to you. In a press release announcing its launch, CJ Adams, co-founder of Keen, had this to say about the new social platform: “Keen isn’t intended to be a place to spend endless hours browsing. ![]() Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. Google launched a social platform that, if it takes off, could give Pinterest a run for its money.
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